4ThePlayer.com Granted Full Gaming License In Michigan

4ThePlayer.com recently announced it has reached a major milestone after securing a full online gaming license in Michigan. The online casino content provider was issued a provisional license in October 2022 after first launching in New Jersey in August via a transactional waiver. The company has already made several game titles available to Michigan players under the provisional license and expects to add several more titles to its portfolio.

The provisional license allowed 4ThePlayer to make its games available in Michigan via its U.S. platform partner, Gaming Realms, to release its first slot title, 9k Yeti, followed by two other titles, 6 Wild Sharks and 3 Secret Cities. Provisional licenses allow applicants to do business with an established internet gaming provider for a specified period before a full license is issued. 

4ThePlayer Ltd. was founded in July 2018 by Andrew Porter and Chris Ash, two gaming industry veterans with more than 40 years of combined experience. The company’s mission is to create the most exciting online games with the highest winning potential for players, using condensed and attractive game mechanics without inflated gameplay. 4ThePlayer is also committed to responsible gaming practices by only using adult themes and design features. 

The company is headquartered in London and won two awards at last year’s prestigious SBC Casino Beats Game Developer Awards as Outperforming Game Studio of the Year and Slot Collaboration of the Year for its 9k Yeti Gigablox slot title. The awards are part of the annual SBC Casino Beats Summit in Malta and are known as the Oscars for Slot and Game Development in the gaming industry. 

Further U.S. Expansion Targeted


Since the company’s latest achievement of entering one of the most successful online casino markets in the U.S., 4ThePlayer has pledged to continue its expansion into more states. The gaming developer has already launched many New Jersey titles in Michigan and is set to add more games in the coming weeks. It will also bring some of its top-performing European titles to the market and has a collection of games developed solely for the U.S. to be released later this year. 

Commercial and Managing Director for 4ThePlayer, Henry McLean, commented, “Overall, the full Michigan license significantly propels us forward in our U.S. market expansion strategy and plays a crucial role in our broader growth objectives. We hope to announce further U.S. states in the not-so-distant future, so watch this space.”

By establishing its footprint in Michigan, Mclean believes the company can anticipate positive revenue from its current and future game titles and expects a substantial boost in brand recognition and legitimacy as more online casinos and gamers gain experience and enjoy its games.

Only six U.S. states currently offer online casino gaming, with more expected to pass legislation in the future as they contemplate the financial benefits enjoyed by other markets. Michigan has had extraordinary success in the online casino market since the Lawful Internet Gaming Act was signed into law by Gov. Gretchen Whitmer in December 2019.   

Recent statistics show that the state’s 15 online casinos have generated at least $150 million in revenue from January through May 2023, which is an increase of 18% over the same period in 2022. Michigan online gaming also enjoyed the fifth-highest month ever, with combined revenues of $150.6 million. Michigan is second in online casino and poker revenue behind New Jersey, which has over 30 unique online gaming brands.

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