Caesars Entertainment in the Quest of Revamping

Caesars Entertainment has hired former BetMGM executive Matt Sunderland to assist expand its iGaming business.

Sunderland’s new position as senior vice president of Caesars’ online casino gaming division carries along more than 20 years of experience in the online gambling industry to the casino operator, which desires to expand its online gaming presence.

As the corporation considers expansion, it is evident that it expects a new face to provide fresh ideas. Sunderland will assume the position of senior vice president of iGaming at Caesars, assisting the company in achieving its growth objectives.

Matthew Sunderland is leaving BetMGM after two years of developing its digital offerings to join Caesars Entertainment. This week, Caesars announced that Sunderland would begin his new position as SVP of iGaming on October 1st.

Customers in states where online casino gambling is legal can download the Caesars Sportsbook & Casino app on iOS or Android to play the most popular casino games, such as Slots, Roulette, Blackjack, and live-dealer table games, and earn points through Caesars Rewards, the industry’s best customer loyalty program.

Every wager you place through the Caesars Rewards program gets you status and reward credits based on your level.

Sunderland’s Resume

Sunderland said, “This is an exciting moment to be involved with igaming and Caesars Entertainment, and I’m thrilled to be a member of the Caesars team. As the industry expands, I’m eager to discover new methods to expand our igaming company while continuing to provide excellent customer service.”

He is most recognized for his position as Vice President of Gaming at BetMGM, where he worked concurrently with the spectacular ascent of the brand. Before becoming vice president, he had been a consultant for the firm since 2017.

The company had little impact in the first two years that sports betting was permitted in the United States. In 2020, though, it had bloomed and was welcome everywhere. Since then, BetMGM has expanded to become one of the country’s top three brands, with a prominent presence in online casinos.

Despite Sunderland being once the Vice President of Gaming for BetMGM, he has held various executive-level jobs throughout his career.

He formerly worked as an online gambling consultant for BetMGM and a Marketing, Digital, and Product Consultant for Online Gaming at MGM Resorts International.

Caesars Entertainment, Inc. is the largest casino entertainment corporation in the United States and one of the world’s most diversified gaming entertainment organizations.

Caesars Entertainment has developed via the addition of other resorts, expansions, and purchases since its founding in Reno, Nevada, in 1937.

In April 2021, Caesars Entertainment inaugurated Caesars Sportsbook & Casino. The organization is always adding new options for its consumers, like same-game parlays, speedier payouts, and the option to cash out.

Sunderland will need to utilize his over 20 years of expertise in the iGaming sector.

Sunderland has also previously worked with GVC, now known as Entain, and International Game Technology (IGT), where he held the position of Group Digital & Marketing Director.

From 2000 to 2003, he served as the Head of Commercial Marketing for CNN’s media company. On October 1st, Sunderland will begin his new position at Caesars.

A Warm Welcome

Caesars Entertainment has engaged Sunderland in its continuous effort to enhance its sportsbook and online casino offerings following the April 2021 launch of Caesars Sportsbook & Casino.

“We cannot wait to see what we can do with Caesars Sportsbook and Casino,” stated Eric Hession, president of Caesars Digital.

Hession was pleased that Sunderland joined the company. According to him, Sunderland’s “extensive knowledge and impressive track record” will greatly assist the firm as it continues to expand in the online casino and sports betting areas.

With the revamped Caesars Sports app now accessible in Pennsylvania and plans to release in additional areas, such as Ohio and Kansas, the firm is poised for growth in the next year.

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