EveryMatrix, a renowned provider of iGaming platforms, has announced a new agreement with BetKing, currently trading as KingMakers, a Nigeria-based digital platform for entertainment and sports betting.
BetKing is an integral member of the KingMakers Group. Since its inception in 2018, the company has targeted the African market with a comprehensive selection of gaming and sports betting services. BetKing has expanded into several countries, including Ghana, Ethiopia, Kenya, and Nigeria.
The company’s primary competency and strength is sports betting. Its players can wager on every sport and sporting event, including football, basketball, Formula 1, boxing and MMA, and hockey.
EveryMatrix is a software provider with over 11 years of expertise that focuses on building API-driven, API-modular product stacks. The company describes itself as the market leader in one-stop shopping.
It provides services such as a casino content aggregator and integration platform, a cross-product bonusing engine, an independent payment processing platform, a multi-brand affiliate/agent management system, and fully managed sportsbook and sport data services.
The Partnership
Ahead of the partnership, Lauren Holder, head of gaming at KingMakers, comments, “We’re excited to be partnering with a well-known and popular firm like EveryMatrix, which will provide us with a wide variety of content for our Nigerian clientele.
We are confident that our three-year partnership will provide our customers with the best and most entertaining games and assist us in achieving our objective of becoming the brand that Africa plays.”
BetKing will be in charge of integrating EveryMatrix’s CasinoEngine platform, which is developed for the iGaming industry, per the conditions of a new three-year deal.
This will be achievable with the assistance of BonusEngine and JackpotEngine. Nigerian players could view more high-quality content, have more options for customizing their games, and receive more benefits and rewards.
EveryMarrix’s CEO of CasinoEngine, Stian Enger, says, “We’re incredibly delighted to partner with KingMakers, one of the most outstanding organizations in the Nigerian industry.
As part of EveryMatrix’s constant endeavor to reach more people, we are entering the Nigerian market for the first time. Now, owing to integrations with CasinoEngine, BonusEngine, and JackpotEngine, players there can finally access the content we offer.”
EveryMatrix Expansion Continues
EveryMatrix was founded in 2008 and had its headquarters in London, United Kingdom. Over the past decade, it has established a solid reputation, obtained many licenses, and developed many of the innovative solutions it now offers to its clients.
Today, the EveryMatrix iGaming platform possesses five gambling licenses, more than six sites in Europe, more than 400 staff, more than 120 international operators, and more than 250 prominent industry partners.
Barely a month gone, EveryMatrix began operations throughout the United States, following an agreement with BetMGM in the summer.
BetMGM will now host EveryMatrix material in New Jersey by a deal between the two organizations at the end of June. The games will be assembled using the CasinoEngine technology from the vendor.
After establishing its presence in the United States, EveryMatrix may now wish to concentrate on expansion. EveryMatrix’s President of Americas, Erik Nyman, stated that the business would target other jurisdictions in which it holds licenses, including Michigan and West Virginia.
KingMakers Help Fight Fraud
BetKing stemming from the gambling and sports betting division of KingMakers Group, on the other hand, has joined the International Betting Integrity Association (IBIA) and is committed to responsible gaming.
As a member of the Association, the operator with an emphasis on Africa will assist in monitoring the regulated market and preventing fraud. It will combat corruption, money laundering, and other forms of financial crime.
BetKing also offers the “Kingmakers” program, which allows anyone to create betting agencies and utilize the operator’s platform to place bets. In exchange for a commission, the Kingmakers can seek new clients to add to the platform.
Last Updated on by Ryan
