BetGames continues to grow in the African market. The most recent agreement was reached with a new South African company, LulaBet. BetGames agreed to provide the operator access to its most popular games, which contributed to the expansion of both businesses in South Africa.
LulaBet, headquartered in Cape Town, is a rapidly expanding sports and digital entertainment firm that focuses on developing world-class betting products. This most recent partnership is significant since BetGames’ titles will enhance the company’s assortment.
This partnership will allow LulaBet to provide some of BetGames’ incredible offerings. These items provide players with the most significant games and experiences, including expertly-trained live dealers, betting games, and a fantastic Wheel of Fortune game.
The Market Offer
BetGames will continue to dominate the continent and thrive in the rapidly expanding South African market with a strong presence in regulated African markets.
LulaBet’s website already features BetGames content so that more South Africans may access some of the most popular live games and betting material in the country.
With this alliance, BetGames may increase its global market presence. The UKGC and MGA are in charge of some of the most important markets, and the company’s products are well-known worldwide. Additionally, they satisfy the requirements of several South African markets; therefore, it makes sense to expand in this region.
James Everett, Vice President of Sales for Africa at BetGames, stated, “We’re always excited to sign additional partnerships in Africa because our games have always been popular with the continent’s rapidly expanding online player population.
We are also pleased to have secured an agreement with LulaBet, a young firm in our industry that may do great things in the rapidly expanding South African market.”
BetGames is already well-known and established in several regions of Africa, but by signing this agreement, the company solidifies its position as the uncontested industry leader.
This expansion appears to continue for a while as BetGames intends to expand much further across the continent, and there will be much more collaboration in the future.
The company rebranded, and the Lotto Reloaded studio has resulted in a significant rise in involvement.
Iain Gutteridge, Managing Director of LulaBet, stated, “We founded LulaBet intending to provide our gamers with the highest quality, and I can confidently say that we’ve accomplished this by entering into a content-integration deal with BetGames.
It is evident from the studio’s titles that it is one of the most successful on the continent. Therefore, this agreement was a no-brainer, and we have acquired content from one of the most recognizable iGaming brands in Africa.
LulaBet is an established online sports betting and digital entertainment provider. This organization rapidly expands and concentrates on providing world-class services, such as well-known betting goods, to its consumers. A relationship with the market leader offers LulaBet an excellent opportunity to attract new players and retain existing ones.
Bet Games Follows Amelco in Partnering with Lula Bet
Iain Gutteridge, the managing director of LulaBet, stated, “It is essential to enter a new market properly, as first impressions are crucial. Our staff has worked diligently to develop this procedure in order to provide the highest quality customer service in this industry.
Amelco’s many distinctive sports features and high-end slot machines will help us make a favorable first impression.
Obviously, the World Cup will be a massive sales event, and an omnichannel strategy will be employed to send a big number of automatic promotions and bonuses to the market.”
LulaBet will utilize Amelco’s comprehensive end-to-end platform for sports betting. This will grant the South African operator access to the same superior technology as Entain, Flutter Entertainment, Hard Rock Digital, Wynn Interactive, and FuboTV.
LulaBet will also provide games from industry-leading developers BetGames, Evolution, NetEnt, and Red Tiger.
Last Updated on by Ryan
