New York Sports Wagering Bids Bring Out Big Names, Including Jay-Z and Ben Affleck

What do Jay-Z and Ben Affleck have in common, besides being attached to two epochal entertainers? (by the way, that would be Jennifer Lopez or Beyonce) Both celebrities are also referenced in bids for New York mobile sports wagering permits.

On Friday, the New York Gaming Commission released extra information about the six proposals it received. Besides identifying how many platforms firms each bid contained, the commission also published copies of each applicant’s submission with proprietary and secret information redacted.

Regarding the solicitation, the state will choose a minimum of two platforms companies that will operate at least four sports wagering operators. In most cases, firms involved in each bid propose operating both as a platform company and an operator.

If chosen, each platform firm will pay a $25 million permit fee to the state. The successful proposal will settle the tax rate for the state, with state executives identifying the final number of applicants.

Awards are anticipated to be offered later after December 6.

Enthusiasts, Jay-Z in empire mood

Of the duo, Jay-Z has the more active role in a sports wagering proposal. He is linked to a bid submitted by Malta-based technology firm Kambi that proposes providing Barstool Sportsbook and recently launched Fanatics Sportsbook in the state.

Jay-Z, also known as Shawn Carter, will have a leadership position by serving as the vice-chair on the Fanatics Betting & Gaming Board of Directors. In addition, Roc Nation, an entertainment firm Jay-Z founded, is a tactical partner in the venture.

The proposal reads:

“Fanatic Sportsbook’s partnership with Roc Nation gives it the ability to reach a new audience, as well as the tools to amplify its own marketing message and consumer experiences, thus bringing new customers into the New York State online betting revenue stream and keeping them there through superior engagement opportunities.”

An announcement of its interest in sports wagering emerged earlier this year when it was announced that Matt King would resign as FanDuel CEO to help Fanatics release its product.

The New York proposal records King as Fanatics Sportsbook’s CEO.

Wynn bets on Affleck-led advertising campaign

Affleck isn’t in a leadership role. However, he is a leading figure in a subsequent proposal submitted by Kambi, including Points Bet, Wynn BET, Caesars Sportsbook, Empire Resorts, and Rush Street Interactive (also known as Bet Rivers).

The New York solicitation for application procedure allowed the same firm to render or be involved in several applications.

In its part of the proposal, Wynn Bet disclosed that the Academy Award-winning Affleck would lead a series of television businesses promoting its mobile application. Furthermore, the campaign will as well feature NBA legendary big guy Shaquille O’Neal.

On Sunday, Affleck, who turned 29, was sported at the Wynn Las Vegas resort back in June.

According to a FOX5 report, he was in town shooting at the casino for an unrevealed project. Social media release Vital Vegas acclaimed O’Neal was on the location, too.

While the Affleck relationship is mentioned in the New York bid, it’s most likely to help Wynn in Massachusetts, where legislators consider legalizing gambling. Wynn has a huge resort in the Boston area, while Affleck grew up across from Boston Cambridge.

About New York sports wagering

All six proposals submitted include different players in the US sports wagering industry, and each gives unique reasons for why New York should credit their bid.

In addition to Kambi’s two bids, the other application presenting several operators and providers was a FanDuel-led venture with Bally Bet, DraftKings, and BetMGM. Besides, single bids were each submitted by Canadian-based firms theScore Bet, bet365, and FOX Bet.


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