Pragmatic Play Signs A Deal with Sportbet In An Attempt to Increase Foothold in Italy

Europe is the focus of Sportbet’s expansion strategy. SportBet users in Europe will get access to Live Casino games. A relationship between Pragmatic Play and Sportbet, a reputable operator in the country, provides the company with a fresh opportunity to expand in a highly lucrative market.

Pragmatic Play is expanding its footprint on the Italian iGaming market by signing a new content collaboration with a well-known Italian operator.

As the most recent addition to Pragmatic Play’s partner network in Italy, Sportbet customers will have access to Pragmatic Play’s Live Casino. This includes various special games “known to draw players and increase revenue,” according to the corporation.

Pragmatic Play has committed to providing Live Casino games to the Italian market through a partnership with Sportbet. Alessandro Palumbo, the manager of SportBet Casino, is pleased with the progress as Pragmatic Play, on the other hand, continues its expansion plans in Europe. Sport Bet is attempting to expand into new markets to strengthen its business.

Pragmatic Play will be able to reach more people with its cutting-edge games now that Sportbet is in Italy. Pragmatic Play wishes to expand its network of operators and the number of Italian players in its games.

Expansion In Italy

According to Palumbo, Pragmatic Play is a well-known vendor whose products are accepted at every casino. Therefore, Palumbo was pleased that Sportbet could acquire these titles and provide them to its local customers.

Sportbet customers will have access to a wide variety of Live Casino games, including Sweet Bonanza CandyLand, Mega Wheel, and Boom City, as well as more traditional games like PowerUP Roulette.

As a result of the partnership, Pragmatic Play will be able to expand its presence in Europe’s key markets.

Irina Cornides, Pragmatic Play’s Chief Operating Officer, stated, “We’re pleased to announce that we’ve added a second up-and-coming company to our operator network. Sportbet will assist us in expanding our presence on the Italian market.

Europe has been a significant element of our growth strategy for quite some time, and we’re thrilled to add some of the best Live Casino games to Sportbet.”

As the two firms continue to strengthen their collaboration and make more games available to players, more games will become accessible to players. Additionally, Pragmatic Play intends to expand its business in the United States and Europe.

Pragmatic Play Expands in the Swiss Market

iGaming content supplier Pragmatic Play said on Friday that it had expanded its presence in Switzerland by partnering with Grand Casino Luzern’s online brand mycasino. Under the agreement, mycasino will utilize Pragmatic Play’s slots catalog.

The cooperation is another step forward for Pragmatic Play as it strives to strengthen its position in key European markets.

Pragmatic Play’s Chief Operating Officer, Irina Cornides, stated, “We are pleased to expand our presence in Switzerland and provide our well-known slot portfolio to a top brand such as mycasino.

Since 2022, we have advanced in the Swiss internet market by launching our products with several significant operators. This agreement ensures that we may continue to offer tried-and-true slot machines that players from all over the world like to a rising player base.”

Under the terms of this deal, players will now have access to new titles such as Sweet Powernudge and Santa’s Secret Gifts, award-winning titles such as Gates of Olympus and Sugar Rush and best-selling titles such as The Dog House.

As stated earlier this year, Pragmatic Play’s growth in the European market has been steady. Mycasino in Switzerland and Wow Games in Germany are the two most recent content partnerships that Pragmatic has established.

Pragmatic Play entered into new agreements with two Brazilian operators, Aposta Ganha and Galera Bet, to distribute its Slots and Live Casino games throughout Latin America this week.

In contrast, Sportbet has expanded rapidly in the regulated iGaming sector. Initially, it concentrated on the vertical of sports betting, but it is now attempting to strengthen its position in other verticals.

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